Introducing Viscardi

Since I first founded Viscardi Resources 16 years ago, so much has changed. The industry has undergone enormous shifts and we, as a company, have grown to 20+ employees and nurse case managers with seven distinct service offerings and the most fantastic carrier, employer and third party administrator clients in the country.

For the past several years, we started to suspect that we’d outgrown our branding. Ultimately, we wanted our insides (our values, expertise and unique approach to this work) to meet our outsides (our name, logo, website and overall brand aesthetic).

In the summer of ‘18, we embarked on our rebrand process and thought it would be fun to share a bit about the experience and what we learned:

Brand Tenets
Before picking out color palettes and choosing a website direction, it was important to revisit our most foundational brand questions: What do we do? How do we do it? Why do we do it?

This was a fascinating process that ultimately helped us clarify what we’ve always known about our brand: We believe the medical claims management industry needs to change. We exist to help our clients innovate a stagnant process and humanize an impersonal experience.

Three months of post-it notes and strategy sessions boiled down to four words: modern, progressive, humanize, innovate.

Name
As we held up these brand tenets to our foundational brand assets, our first discovery was that “Viscardi Resources” no longer felt like it communicated the innovative, progressive approach our clients know us for.

We chose to shorten the name to the more modern “Viscardi”—a move that still very much ties us to our company, and family, roots.

The Logo
Our old logo depicted research and investigation, which is a critical but small part of the larger ecosystem of what we do. Having pioneered new case management services, built proprietary technology to capture and leverage data in innovative ways and created wholly customized and personal experiences for each one of our clients, we wanted a logo that told more of our innovation-meets-human story.

Our new logo is bright, bold and represents the intersection of both the people we service and ways we support them. It is cleaner and clearer, modern and mesmerizing.

The Website
We worked with the wonderful design team at Sarah Moon + Co to create the logo and website. The website takes our foundational brand messaging, new color palette and logo and expands upon the elements to create a more targeted and modern “home” for our clients and industry partners.

One of the pieces we’re most excited to introduce is the new Resource Center, where we’ll share expert insights, commentary on trends, how to articles, infographics and more—so be sure to check back often!


Here at Viscardi, we believe there is a time and a purpose for everything. This process couldn’t have come at a better time and we couldn’t be more excited to have a brand that more boldly communicates our modern, human, progressive and innovative approach to medical claims management. The industry needs it now, more than ever.

Thanks, as always, for your support.